Seoul, when the group of journalists visited the General Motors plant in Bupyeong, South Korea, Wednesday (21/10/2015) to be familiar with the Trax, our views were on the other models in Exhibition Hall this plant. Is the Chevrolet Spark city car, city car, or a compact car in a segment that looks deliberately in the top right corner of the room.
"We were asked to get rid of (Spark), so that the focus of journalists who came to the plant does not switch to another model," said Haeho Park, Senior Manager of Product Communications, Corporate Affairs, GM Korea.
Haeho not dismiss if indeed there are plans to market GM Indonesia Spark back. This city car supply will again rely on the factory GM Korea, as a production base. "There was a plan," said Heaho, briefly.
Try re-confirming this plan the GM Indonesia president director Gaurav Gupta, and then do not get a definite answer. "You like to ask about our second child, when we again look forward to the birth of the first baby (Trax)," said Gaurav, jokingly.
However, Spark marketing plan in Indonesia is not without reason. Gaurav admit, if there are only two vehicle segments still managed to grow sales throughout January to August 2015. In fact, the sale of this segment in August alone, when compared to the achievement of last year, was a significant spike.
"According to data Gaikindo (Indonesian Automotive Industry Association), there are only two models that still grow when market conditions slowed, the SUV segment compact car segment B and A (aka City Car). The increase in sales in the segment A, occurred thanks to the sales model- car model cheap and environmentally friendly (low cost and green car / LCGC) that exist in the market.
All-New Spark in South Korea includes the 1.0L Ecotec engine powered SGE 75 tk and torque of 95 Nm. When sold in Indonesia will compete in the city car segment is not LCGC, such as the Suzuki Splash, Kia Picanto Morning, Hyundai Grand i10, Brio, Mirage, and March. Bekalan It also does not deny that the Spark would interfere with the sale of LCGC, sort Agya, Ayla, Karimun Wagon R, Datsun Go +, and Go.
