Competition in the automotive arena nationwide increasingly fierce. Some manufacturers spawn new products in order to pursue the production and sales volume in the country. Call it the Honda Prospect Motor (HPM) is increasingly keen to boost its sales target, by giving birth to newer products.
Starting from Mobilio, then played in environmentally friendly low-cost car segment (LCGC), HR-V and followed by crossover compact (compact), BR-V. Gambling Honda to spawn many products of course with the aim of increasing volume, to make Indonesia as one of the production base.
Honda can be said to be willing to explore a more grounded segment, which turned out to be in conflict with Daihatsu. The fight in the MPV segment under the already hectic with the presence Mobilio disturbing triumph of Xenia and Avanza. Then, under the hero duo SUV-Astra, Rush-Terios Honda will also be handled via the BR-V.
"Honda is arguably being aggressively pursuing volume. But actually in our products do not meet directly with them. Starting from Mobilio, which in our opinion was not met with Xenia. Mobilio it is the price of his opponent Avanza, if Xenia fight with Ertiga," explained Director Marketing of PT Astra Daihatsu Motor (ADM), Amelia Tjandra, in Tokyo, Tuesday (10/27/2015).
Amelia continued presence of BR-V is also considered not to disturb the existence of Terios, but will meet with Rush. "When we compare the price basis, his opponent is not Terios. But, of course, the birth of BR-V will be welcomed by the market that can increasingly provide many options for consumers," said Amelia.
Market conditions
Talk about market conditions in the remaining two months of this 2015, ADM still grateful though declining but still got the market share gains in the sector. Daihatsu now focused to improve in the remainder of 2015, while staring at the face of a new strategy in 2016.
"Prediction Gaikindo sales at the end of 2015 in the number of 950,000 to 1 million units. But it is rather heavy, due in October, is likely to stagnate. As of September, sales nationwide fell 18 percent, while Daihatsu fell only 11 percent, but market share increased 1 , 4 percent, is to be grateful, "added Hendrayadi Lastiyoso, Marketing & CR Division Head, PT Astra International Tbk - Daihatsu Sales Operation (DSO) to KompasOtomotif.
